Analysis of client business’s (a) industry and (b) customers.

Analysis of

market & industry

Analysis of client business’s position relative to competitors. Identification of opportunities for market / business development.

Identification of

opportunities

Assessment of opportunities for change in (a) market offering, (b) customer segments served, and (c) scope of activity.

Opportunity

assessment

Formulation of strategic options and plans for management action.

Management

action

Analysis of information / measurement systems relative to the requirements of market strategy. Alignment of metrics to key performance factors.

Information

management

Value for client